Wanting to create your own website is often the first step towards self-realization on the Internet. Regardless of whether you want to start a business, showcase your creative work or simply have an online presence – a website is your digital door opener. Here you can find out how to create your own website step by step, what you should bear in mind and which tools will make your work easier.

Why create a website? The advantages for the self-employed and companies

In a digital world, having your own website is essential. It gives you the opportunity to be present for your target group around the clock, enables customers to find information and gives you a professional image. Your own website shows your brand, builds trust and provides the perfect platform to present products or services.

Advantages of having your own website:

• Increased visibility: A website creates access to a wider audience.
• Professional image: A well-designed website creates trust.
• Direct contact with customers: Websites offer contact forms, chat functions and other tools for customer interaction.
• Independence from social media: In contrast to social media platforms, you set the rules on your website.

Step-by-step guide: How to create your website

Basic steps are required to start creating your own website. Here you will find a step-by-step guide to help you create your website safely and successfully.

1. define goals and develop concept

Before you start the design process, define clear goals. What do you want your website to achieve? Do you want to sell, inform or inspire visitors for another goal? Your goal gives your website a direction and influences the design, navigation and content.

2. select domain and hosting

A good domain is essential. It should be easy to remember and as short as possible. Many providers offer domain registration and hosting as a package, which is particularly practical for beginners. Make sure that the provider offers SSL certificates – this is not only important for security, but also influences the SEO of your website. The terms domain & hosting don’t mean anything to you? We explain them for free in our basic website knowledge video course Recommended hosting providers:

• Hostinger – Unbeatable price/performance ratio
• Siteground – A little more expensive, but extremely good performance
• Raidboxes – German quality provider

3. choose the right tool to create your website

Nowadays, there are many tools that help you to create your website even without programming knowledge. Here is a selection of the best modular systems and content management systems (CMS):

• Wix: Simple drag-and-drop operation, ideal for beginners
• WordPress: The world’s most popular CMS, ideal for flexibility and SEO (Learn more in our WordPress video course)
• Squarespace: Elegant and visually appealing, ideal for creative projects

It’s worth comparing the platforms to find the best solution for your needs. Alternatively, you can work with a developer to develop a customized solution.

Design and user experience – what you should look out for

Creating a beautiful website is only half the battle – it also has to be user-friendly. A clear design, fast loading times and an intuitive layout are crucial.

Important design tips for your website

1. Clear layout: Keep navigation simple and intuitive.
2. Mobile optimization: Nowadays, every website must look good on mobile devices.
3. Colors and fonts: Choose colors and fonts that match the message and target group.
4. Images and videos: Use high-quality images and videos to attract the attention of visitors.

To learn more about web design tips, you can access resources like Behance or Dribbble, which regularly offer new design inspiration.

Having a website created vs. creating it yourself – which is better?

Whether you should create your website yourself or have it created depends on your requirements, technical knowledge and budget. Here are the pros and cons of both options:

Advantages of self-build

• Cost-efficient: You save the cost of a web designer.
• Learning experience: You learn how a website works and can make small changes yourself.

Advantages of a professional web design agency

• Expertise: Professionals know how to create a visually and technically optimized site.
• Time saving: While the developer is working, you can concentrate on your core business.
• SEO benefits: An agency knows how to make your site easier to find.

>If you are interested in the implementation, simply contact us

The best tools for creating a website

There are a variety of tools for creating and managing your website. Here are some recommendations:

• Canva: For creating appealing graphics and images.
• Google Analytics: A must-have for analyzing visitor behavior on your website.
• Rank Math SEO: A helpful plugin for WordPress to perform SEO optimizations.

SEO for your website: tips for better findability

In order for your new website to be found in search engines, you should follow basic SEO principles. These include

1. Keyword optimization: Relevant keywords for your products/services should be included in the text, headings and image ALT tags.
2. Internal links: Link to other relevant articles on your site, e.g. to topics of other competitors, etc.
3. Technical SEO: Optimize loading times, use HTTPS and use short URLs.

Conclusion: Creating your own website can be easy!

Creating your own website is easier today than ever before. With the right tools, a clear concept and good planning, you too can build a website that supports your goals and appeals to your target group. Use tools, look at successful examples and work with a structured plan – and soon your website will be online and attracting visitors. We offer a free taster course to help you understand the most important terms relating to websites.